As Sony showcased their newest innovation in home entertainment, Vision3 were able to use 3D to energise the evolution of television.
Filmed in Prague, the exciting commercial takes viewers from humble mid-20th Century beginnings through to the latest in consumer electronics including smart TV and 3D. Director Johnny Green cleverly tracks each stage of progression from B&W, to colour to HD and beyond - within the confines of a city high rise building, reaching an audacious crescendo with an amazing party on the top floor.
Chris Parks and the Vision3 team used 3D to give each room it's own sense of space and separation - taking advantage of the clever production design to showcase the wonder of exploding wallpaper, flying TVs, an oversized fairytale bedroom, horses leaping over collapsing walls and a laser show rave - all part of Johnny Green's spectacular narrative.
Watch Sony Multistory here.
- King Arthur: Legend of the Sword Warner Bros (2017)
- One More Time With Feeling Iconoclast (2017)
- In the Heart of the Sea Warner Bros (2015)
- Fantastic Beasts and Where to Find Them Warner Bros. (2016)
- Pan Warner Bros. (2015)
- Jupiter Ascending Warner Bros (2015)
- Edge of Tomorrow Warner Bros (2014)
- Conquest Of The Skies with David Attenborough Colossus Productions (2014)
- David Attenborough’s Natural History Museum Alive Colossus Productions (2014)
- Gravity Warner Bros (2013)
- Jack the Giant Slayer Warner Bros (2013)
- Inside The Mind of Leonardo IWC Media (2013)
- 3D Olympics BBC Sports (2012)
- Penguins 3D with David Attenborough Atlantic Productions / Sky 3D (2012)
- Mr Stink BBC (2012)
- Pirates of the Caribbean: On Stranger Tides Walt Disney Pictures (2011)
- Flying Monsters 3D with David Attenborough Atlantic Productions / Sky 3D (2011)
- TT3D: Closer To The Edge CinemaNX / Isle of Man Film (2011)
- Horrid Henry Novell Entertainment / Vertigo Films (2011)
- Magic Silver II Storm Rosenberg Films (2011)
- Sony: MultiStory Gorgeous (2011)
- KM3D AnOther Magazine (2010)
- The Foundling RSA Films (2010)
- Microsoft Office E+P Commercial (2010)