3D Olympics

BBC Sports (2012)

WINNER BEST 3D COMMERCIAL - 2014 INTERNATIONAL 3D SOCIETY AWARDS


To launch the BBC's 3D telecast of the 2012 Olympics each evening during the games, a stunning series of opening idents were created.

Filmed with real Olympic hopeful athletes - the emphasis of the project was to use 3D as a way to explore and translate the wonder of human movement.

Shot on Phantom High Speed Cameras, Chris Parks and his team worked with acclaimed Director of Photography Ed Wild to produce these series of artistic and beautiful 30 sec sequences.

The BBC became the first terrestrial broadcast to transmit to homes with their coverage of the Olympics, and the opening idents drew great praise.

Vision3's work on the films received particular recognition, with the BBC 3D Olympic idents winning the International 3D Society's Lumiere Award in 2013.


Directors
Alex Freeman & Jacqui Farnham

Director of Photography
Ed Wild

Stereographer
Chris Parks